ROI Calculator · Run Your Numbers Gap Budget Upside Numbers

What's Your
Marketing
Actually worth?

Pick your industry. Set your budget. See exactly what you should expect — clicks, leads, customers, revenue, profit, ROI — in real time. Built from 500+ campaigns and 70+ verticals. No forms. No email. Just math.

Run My Numbers → Get a Free Audit Or call (954) 758-7200
LIVE Average projected ROI: +340% on a $3,000/mo agency-managed budget Updates as you adjust the inputs below
70+
Industries Covered
500+
Campaigns Managed
$73M+
Media Spend
19yrs
In Business
The Tool

One calculator.
Every angle.

Pick your industry. Set your monthly budget. Tweak the assumptions. The calculator pulls real average CPC, conversion rate, job value, and close rate for your vertical — then shows you exactly what to expect in clicks, leads, customers, revenue, profit, and ROI. Adjust anything and watch it update live.

Local Marketing ROI Engine
Where
Updated 2026 · 70+ verticals
1
Pick your industry
We auto-fill typical CPC, conversion rate, average job value, and close rate for your vertical
2
Set your monthly budget
Ads + management combined
$3,000/mo
$500$30,000
3
Fine-tune your numbers
Pre-filled with industry averages — adjust to match your business
Average job value
$2,200
Typical for HVAC
Lead → customer close rate
35%
Typical for HVAC
Who manages it?
+$5,700/mo with Agency
Your Google review rating
4.0★
Baseline · industry average ≈ 4.2
Avg lifetime visits per customer
1.0×
One-time job · drag right for repeat businesses
Your Projected Results HVAC
Estimated Monthly ROI
+340%
$13,200 revenue on $3,000 invested
// In plain English — what this actually means

At $3,000/mo, you'll land about 6 new HVAC customers every month — that's $13,200 in revenue and $10,200 in your pocket after ads. Every $1 you spend earns back roughly $4.40 — and pays itself off within the first 7 days of the month.

// Real client · same industry
An HVAC contractor in South FL
Rebuilt their landing pages, fixed call-tracking, ran Local Service Ads alongside Google Ads. CPL dropped from $245 to $89 in 90 days.
6×
monthly leads
See full study →
$1.00
Spent on ads
→
$4.40
Returns to you
That's a $3.40 profit on every dollar — after Google takes their cut, after our fee, after everything.
// What this looks like day-to-day
~1.5
new customers / week
About one every Tuesday and Friday
$440
in new revenue / day
Including weekends
$1,700
profit per customer won
After what you pay us
a new truck
what Year 1 profit could fund
Or 2 full-time hires
Monthly Clicks
231
@ $13.00 per click
Monthly Leads
17
7.5% of clicks convert
Cost Per Lead
$176
Below industry avg
New Customers
6
35% of leads buy
// Read it like a story Your ads show up about 3,550 times/month in search results. Of those, 231 people click through. About 17 of them call or submit a form. And roughly 6 sign with you — because your close rate is 35%.
Monthly Revenue
$13,200
From 6 new customers
Net Profit / Month
+$10,200
After ad spend
Cost to Win a Customer
$500
Industry avg: $625
Ad Spend Pays Back In
7 days
Then it's profit
// 6-month revenue projection · campaigns compound
Month 1$5K
Month 6$14K
Monthly cost$3K
M1M2M3M4M5M6
Monthly revenue (ramping)
Break-even line (ad cost)
// Conversion funnel
Impressions
3,550
Clicks
231
Leads
17
Customers
6
Year 1 Projection · what 12 months looks like, accounting for the ramp
Total Ad Spend
$36K
Total Revenue
$151K
Total Profit
+$115K
Year 1 ROI
+319%
Try a scenario · one click adjusts the inputs and re-runs the math
Industry benchmarks · HVAC
Your projected cost per lead
$176
28% below industry avg ($245)[WordStream/LocalIQ 2025]
Top-decile performers hit
$96
If you ranked top-decile, profit jumps ~40%[internal 500+ campaigns]
"Near me" search growth
+200%
Over the last 5 years — local intent is exploding[Google 2024]
Each 0.1 star = revenue lift
+9%
Going from 4.0 to 4.5 stars typically lifts revenue ~45%[Harvard Business Review]
Local pack appearance rate
93%
Of local-intent searches show the map 3-pack first[Whitespark 2024]
Organic position 1 CTR
27.6%
Position 2 = 15.8% · Position 3 = 11.0%[Backlinko 2024]
Channel mix · what each layer adds (steady-state, after ramp) [HubSpot 2024 · BrightLocal · Backlinko]
Tier 1
Ads only
Monthly spend$3,000
Customers / mo6
Revenue / mo$13,200
+$10,200
Net profit / mo
Tier 2
Ads + SEO
Monthly spend$4,500
Customers / mo11
Revenue / mo$24,200
+$19,700
Net profit / mo
Tier 3 · Best
Ads + SEO + Local/GBP
Monthly spend$5,500
Customers / mo15
Revenue / mo$33,000
+$27,500
Net profit / mo
Self-managed vs Agency-managed · same budget +$5,700/mo more profit
With Unified
Effective CPC$13.00
Conversion rate7.5%
Customers / mo6
Revenue / mo$13,200
Profit / mo+$10,200
Doing it yourself
Effective CPC$20.15
Conversion rate4.1%
Customers / mo2
Revenue / mo$4,400
Profit / mo+$1,400
Your biggest lever
Your close rate is the unlock
Lifting your close rate from 35% to the industry top-decile of 50% would add roughly +$4,400/mo in profit — without spending another dollar on ads. That's the single biggest gain available to you right now.
!
// The cost of waiting
Every month you wait is profit left on the table.
Wait 1 mo
-$10,200
Wait 3 mo
-$30,600
Wait 6 mo
-$61,200
Wait 12 mo
-$122,400
// Verdict
Strong ROI potential

Your industry, budget, and close rate suggest Google Ads should be highly profitable for your business. Optimization typically improves these numbers another 30–50% by month 3.

Get These Numbers Verified — Free →
How We Calculate This

The math is honest.

No black box. No "trust us." These are the same formulas we use to build growth plans for real clients — pulled from WordStream, HubSpot, BrightLocal, Google's published local search data, and 19 years of our own campaign performance. Read them and verify them yourself.

01 / Clicks → Leads

Budget ÷ CPC = clicks.

Your monthly budget divided by your industry's average cost-per-click gives you monthly clicks. Multiply by your landing-page conversion rate and you have leads. Self-managed accounts typically see 50% higher CPCs and 40% lower conversion rates than agency-managed accounts running the same vertical.

02 / Leads → Revenue

Close rate × job value.

Multiply leads by your close rate to get new customers. Multiply customers by your average job or case value to get monthly revenue. The biggest lever in this entire equation is usually close rate — fixing your phone answering and follow-up often doubles revenue without touching ad spend.

03 / Compounding

Months 1–3 are learning.

Google's algorithm needs data to optimize. Month 1 of any new campaign typically performs at 40–60% of steady-state. By month 3, Quality Scores rise, negative keyword lists fill in, and CPCs drop. Most clients see their best performance in months 4–6, which is what the projection chart above models.

Numbers look off? Let's fix it.
Book a Free Audit → Call (954) 758-7200
Common Questions

The questions everyone asks.

The math is exact — it's multiplication. The accuracy depends on the inputs. We've pre-loaded each industry with averages drawn from 500+ campaigns and major published benchmarks (WordStream, HubSpot, BrightLocal, Google). When you book a strategy call, we replace these averages with your actual numbers from Google Analytics, Search Console, and your ad accounts. That's when projections become predictions.
Three reasons. (1) Quality Score. Agency-managed accounts maintain higher Quality Scores, which reduce CPC by 30–50%. (2) Negative keyword discipline. Self-managed accounts waste 20–40% of spend on irrelevant clicks. (3) Landing page conversion. Professional landing pages convert 2–3× higher than generic homepages. We model these differences with multipliers based on real account audits.
It depends entirely on your industry's CPC. Budget for at least 8–10 clicks per day. With fewer clicks, Google's algorithm can't optimize and you can't measure what's working. For HVAC at $13/click that's ~$3,200/month. For a personal injury lawyer at $200/click it's $32,000+/month. Spending less than the minimum usually wastes money because campaigns never gather enough data.
Pick the closest match — restaurants behave like cleaning, B2B SaaS behaves like financial advisor, etc. Or just book a free strategy call and we'll pull your actual market data live on the call. We've run campaigns in 70+ industries; we can verify your numbers in 15 minutes.
Because Google Ads learns over time. Month 1 is typically 40–60% of steady-state performance — the algorithm is figuring out which keywords convert, which audiences buy, and which times of day matter most. Quality Score rises, CPCs drop, conversion rates improve. By month 4–6 you're at peak performance. SEO compounds even faster — every month you publish content and earn links adds permanent traffic.
Because businesses that run their own numbers make better decisions, and the ones who make better decisions become better clients. Most agencies hide the math. We'd rather show it. If the unit economics work, you'll know who to call when you're ready to scale. If they don't, you'll save yourself from a bad investment.
Ready When You Are

Numbers tell you what's possible.
We tell you how to get there.

Book a free 30-minute strategy call. We pull your real Google Analytics, Search Console, and ad-account data, then walk you through a 90-day plan to close your gap. No pitch. No obligation. Just real strategy.

Book My Free Strategy Call → Call (954) 758-7200
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