ROI Calculator·Run YourNumbersGapBudgetUpsideNumbers
What's Your Marketing Actually worth?
Pick your industry. Set your budget. See exactly what you should expect — clicks, leads, customers, revenue, profit, ROI — in real time. Built from 500+ campaigns and 70+ verticals. No forms. No email. Just math.
LIVEAverage projected ROI:+340%on a $3,000/mo agency-managed budgetUpdates as you adjust the inputs below
70+
Industries Covered
500+
Campaigns Managed
$73M+
Media Spend
19yrs
In Business
The Tool
One calculator. Every angle.
Pick your industry. Set your monthly budget. Tweak the assumptions. The calculator pulls real average CPC, conversion rate, job value, and close rate for your vertical — then shows you exactly what to expect in clicks, leads, customers, revenue, profit, and ROI. Adjust anything and watch it update live.
Find my business
Local Marketing ROI Engine
Where
Updated 2026 · 70+ verticals
1
Step 1 of 3
Pick your industry
Tap the box that matches what you do. We'll auto-fill the typical CPC, conversion rate, average job value, and close rate for your vertical — so you don't have to guess.
CPCs shown are national averages — your selected region multiplier is applied to the live calculation above.
SelectedHVAC
// Market Difficulty Score · how we score it
—/100
—
Pick an industry above to see how brutal the auction is — and what that means for self-managing.
CPC pressure—
Regional competition—
Conversion difficulty—
Not sure what your score means? The summary above is generic — we'll walk you through what it means for your specific situation in a 15-minute call. No pitch, no email gate.
Tap a preset or drag the slider. What's included? Ads spend + management combined.
$3,000/mo
$500$30,000
3
Step 3 of 3 · optional
Fine-tune your numbers
Already pre-filled with your industry's averages — only adjust if your business is different. You can skip this and just look at the results below.
Average job value
$2,200
Typical for HVAC
Lead → customer close rate
35%
Typical for HVAC
Who manages it?
+$5,700/mo with Agency
Your Google review rating
4.0★
Baseline · industry average ≈ 4.2
Avg lifetime visits per customer
1.0×
One-time job · drag right for repeat businesses
Your Projected Results
HVAC
Estimated Monthly ROI
+340%
$13,200 revenue on $3,000 invested
The Bottom Line
What your investment actually produces
// In plain English — what this actually means
At $3,000/mo, you'll land about 6 new HVAC customers every month — that's $13,200 in revenue and $10,200 in your pocket after ads. Every $1 you spend earns back roughly $4.40 — and pays itself off within the first 7 days of the month.
// Real client · same industry
An HVAC contractor in South FL
Rebuilt their landing pages, fixed call-tracking, ran Local Service Ads alongside Google Ads. CPL dropped from $245 to $89 in 90 days.
6×
monthly leads
Your Money at Work
Where every dollar goes and what comes back
$1.00
Spent on ads
→
$4.40
Returns to you
That's a $3.40 profit on every dollar — after Google takes their cut, after our fee, after everything.
// What this looks like day-to-day
~1.5
new customers / week
About one every Tuesday and Friday
$440
in new revenue / day
Including weekends
$1,700
profit per customer won
After what you pay us
a new truck
what Year 1 profit could fund
Or 2 full-time hires
Funnel Breakdown
From ad impression to paying customer
Monthly Clicks
231
@ $13.00 per click
Monthly Leads
17
7.5% of clicks convert
Cost Per Lead
$176
Below industry avg
New Customers
6
35% of leads buy
// Read it like a storyYour ads show up about 3,550 times/month in search results. Of those, 231 people click through. About 17 of them call or submit a form. And roughly 6 sign with you — because your close rate is 35%.
Year 1 Projection · what 12 months looks like, accounting for the ramp
Total Ad Spend
$36K
Total Revenue
$151K
Total Profit
+$115K
Year 1 ROI
+319%
Budget Allocation Breakdown
Cumulative ROI Over 12 Months
Market Intelligence
How your industry and market compare
AI Search Readiness · 2026 Data
58%
Searches end without a click
+35%
More clicks if cited in AI Overviews
4.4×
Higher conversion from AI-referred traffic
What this means for your business: Google AI Overviews now appear on ~48% of search queries and reduce organic clicks by 58% for top-ranked results (Ahrefs, Dec 2025). But brands cited within AI Overviews earn 35% more clicks than non-cited competitors (Seer Interactive, 25M impressions). AI-referred visitors convert at 4.4× the rate of standard organic (Conductor, 2025). The opportunity: structured data and AEO optimization increase AI citations by 44% — that's traffic your competitors aren't capturing yet.
Sources: Ahrefs 300K keyword study (Dec 2025) · Seer Interactive 25.1M impression study (Sep 2025) · Semrush zero-click study (2025) · Conductor AEO benchmark (2025)
Try a scenario · one click adjusts the inputs and re-runs the math
Industry benchmarks · HVAC
Your projected cost per lead
$176
28% below industry avg ($245)[WordStream/LocalIQ 2025]
Top-decile performers hit
$96
If you ranked top-decile, profit jumps ~40%[internal 500+ campaigns]
"Near me" search growth
+200%
Over the last 5 years — local intent is exploding[Google 2024]
Each 0.1 star = revenue lift
+9%
Going from 4.0 to 4.5 stars typically lifts revenue ~45%[Harvard Business Review]
Local pack appearance rate
93%
Of local-intent searches show the map 3-pack first[Whitespark 2024]
Organic position 1 CTR
27.6%
Position 2 = 15.8% · Position 3 = 11.0%[Backlinko 2024]
Channel mix · what each layer adds (steady-state, after ramp)[HubSpot 2024 · BrightLocal · Backlinko]
Tier 1
Ads only
Monthly spend$3,000
Customers / mo6
Revenue / mo$13,200
+$10,200
Net profit / mo
Tier 2
Ads + SEO
Monthly spend$4,500
Customers / mo11
Revenue / mo$24,200
+$19,700
Net profit / mo
Tier 3 · Best
Ads + SEO + Local/GBP
Monthly spend$5,500
Customers / mo15
Revenue / mo$33,000
+$27,500
Net profit / mo
Deep Analysis
Detailed comparisons, keywords, and projections
Self-managed vs Agency-managed · same budget+$5,700/mo more profit
With Unified
Effective CPC$13.00
Conversion rate7.5%
Customers / mo6
Revenue / mo$13,200
Profit / mo+$10,200
Doing it yourself
Effective CPC$20.15
Conversion rate4.1%
Customers / mo2
Revenue / mo$4,400
Profit / mo+$1,400
Effective CPCs above use the national baseline to isolate the management-quality effect (Quality Score, negative keywords, landing-page conversion). Your selected region's multiplier is reflected in the main KPIs at the top of this calculator.
Keyword opportunity
The keywords you'd actually bid on
A representative shortlist of the 15 keyword templates a typical business account targets in your region. These are patterns — a real audit pulls your exact search-term report and replaces the templates with the specific phrases your customers actually type. What do E / C / I mean?
Keyword
Intent
Est. CPC
Match
Volume
// Intent: Exact · Commercial · Informational · CPC = your region's mult × industry CPC × intent modifier (E=1.0, C=0.85, I=0.5)
These are templates, not your real keyword list. Want the actual phrases your customers are searching — pulled from Google's Keyword Planner, ranked by volume and competition? That's the first thing we do in a free audit.
12-month trajectory
What this gap looks like over a year
Same budget, same industry. The agency line compounds via Quality Score discipline; the self-managed line flatlines because account-aging only gets you so far.
12-month gap
—
Self-managedAgency-managed// Why agency compounds
This chart is modeled — your actual month-12 number depends on the work we'd do. Want a real projection built on your current account data?
Quality Score directly cuts your effective CPC. Below is what each tier would save you at your current $3,000/mo spend — same budget, same keywords, just better Quality Score.
At QS 6
$—
EFFECTIVE CPC
Monthly$—
Annual$—
At QS 8
$—
EFFECTIVE CPC
Monthly$—
Annual$—
At QS 10
$—
EFFECTIVE CPC
Monthly$—
Annual$—
Curious what your current Quality Score actually is? A free 15-minute audit pulls your real QS across all keywords — and identifies the 3–5 fixes that move it fastest.
Industry benchmarks
Your industry vs. — others
Sortable — click any column header to re-sort. Your industry is highlighted in pink. The point: businesses with high job value can absorb much higher CPLs than the ones at the bottom of this list — your customer economics decide what budget actually works.
Industry ▾
Avg CPC ▾
Conv Rate ▾
Avg Job Value ▾
Close Rate ▾
CPL Benchmark ▾
Min Monthly ▾
These are industry averages. Where do you actually fit — top decile, average, or below? An audit pulls your real CPC, CVR, and CPL across your account and shows you which lever moves profit fastest.
Your biggest lever
Your close rate is the unlock
Lifting your close rate from 35% to the industry top-decile of 50% would add roughly +$4,400/mo in profit — without spending another dollar on ads. That's the single biggest gain available to you right now.
!
// The cost of waiting
Every month you wait is profit left on the table.
Wait 1 mo
-$10,200
Wait 3 mo
-$30,600
Wait 6 mo
-$61,200
Wait 12 mo
-$122,400
// Verdict
Strong ROI potential
Your industry, budget, and close rate suggest Google Ads should be highly profitable for your business. Optimization typically improves these numbers another 30–50% by month 3.
Here's the stack we'd run
What we'd do for your business
Pulled from the playbook we use on accounts like yours — the same plays driving the case study above.
Everything above plus technical SEO, content production, link building, on-page optimization
Full Stack + Bolt-Ons
Ads + SEO plus any of: GBP / Local Service Ads / review automation / CRO landing pages / email + SMS nurture / CRM / retargeting
Starts at $499/mo · custom quote based on your stack. Month-to-month — no annual contracts, no setup gimmicks. Every package includes strategy, daily monitoring, weekly reporting, and a real human you can call.
We'll send a personalized PDF with a 90-day ramp plan based on the inputs you just set. No call, no pitch — just the plan.
✓
Plan on the way.
Check your email in the next minute. A senior strategist will also reach out within 1 business day if you'd like to walk through it.
How We Calculate This
The math is honest.
No black box. No "trust us." These are the same formulas we use to build growth plans for real clients — pulled from WordStream, HubSpot, BrightLocal, Google's published local search data, and 19 years of our own campaign performance. Read them and verify them yourself.
01 / Clicks → Leads
Budget ÷ CPC = clicks.
Your monthly budget divided by your industry's average cost-per-click gives you monthly clicks. Multiply by your landing-page conversion rate and you have leads. Self-managed accounts typically see 50% higher CPCs and 40% lower conversion rates than agency-managed accounts running the same vertical.
02 / Leads → Revenue
Close rate × job value.
Multiply leads by your close rate to get new customers. Multiply customers by your average job or case value to get monthly revenue. The biggest lever in this entire equation is usually close rate — fixing your phone answering and follow-up often doubles revenue without touching ad spend.
03 / Compounding
Months 1–3 are learning.
Google's algorithm needs data to optimize. Month 1 of any new campaign typically performs at 40–60% of steady-state. By month 3, Quality Scores rise, negative keyword lists fill in, and CPCs drop. Most clients see their best performance in months 4–6, which is what the projection chart above models.
The math is exact — it's multiplication. The accuracy depends on the inputs. We've pre-loaded each industry with averages drawn from 500+ campaigns and major published benchmarks (WordStream, HubSpot, BrightLocal, Google). When you book a strategy call, we replace these averages with your actual numbers from Google Analytics, Search Console, and your ad accounts. That's when projections become predictions.
Three reasons. (1) Quality Score. Agency-managed accounts maintain higher Quality Scores, which reduce CPC by 30–50%. (2) Negative keyword discipline. Self-managed accounts waste 20–40% of spend on irrelevant clicks. (3) Landing page conversion. Professional landing pages convert 2–3× higher than generic homepages. We model these differences with multipliers based on real account audits.
It depends entirely on your industry's CPC. Budget for at least 8–10 clicks per day. With fewer clicks, Google's algorithm can't optimize and you can't measure what's working. For HVAC at $13/click that's ~$3,200/month. For a personal injury lawyer at $200/click it's $32,000+/month. Spending less than the minimum usually wastes money because campaigns never gather enough data.
Pick the closest match — restaurants behave like cleaning, B2B SaaS behaves like financial advisor, etc. Or just book a free strategy call and we'll pull your actual market data live on the call. We've run campaigns in 70+ industries; we can verify your numbers in 15 minutes.
Because Google Ads learns over time. Month 1 is typically 40–60% of steady-state performance — the algorithm is figuring out which keywords convert, which audiences buy, and which times of day matter most. Quality Score rises, CPCs drop, conversion rates improve. By month 4–6 you're at peak performance. SEO compounds even faster — every month you publish content and earn links adds permanent traffic.
Because businesses that run their own numbers make better decisions, and the ones who make better decisions become better clients. Most agencies hide the math. We'd rather show it. If the unit economics work, you'll know who to call when you're ready to scale. If they don't, you'll save yourself from a bad investment.
Ready When You Are
Numbers tell you what's possible. We tell you how to get there.
Book a free 30-minute strategy call. We pull your real Google Analytics, Search Console, and ad-account data, then walk you through a 90-day plan to close your gap. No pitch. No obligation. Just real strategy.